Bottom-line Benefits to Corporate Volunteering
You’re in business. You have divisions to run, employees to look after, products and services to deliver, and ultimately a bottom-line to achieve. What if you were offered an investment opportunity that would guarantee improvements in ALL these areas?
Big Brothers Big Sisters offers just that.
Because marketing is one
of the fastest growing
segments in advertising.
Here’s why:
-
2 in 3 Americans say
they would be likely to
switch brands or retailers
to one associated with a
good cause, when price and
quality are equal
-
8 in 10 Americans are
more likely to purchase
products associated with a
cause they care about and
support companies that
commit to a specific cause
for a long period of time
-
83% of consumers say
they have a more positive
image of a company that
supports a cause they care
about
-
92% of Americans
believe it is important
for companies to seek out
ways to be good corporate
citizens
-
Consumers listed
providing a better future
for and protecting
America’s children as
their top public priority
-
Enhances brand equity
and increase sales
-
Sets apart your
product in a crowded
marketplace
-
90% of employees feel
a strong sense of loyalty
to their company when they
support a cause
-
Helps build a
relationship with the
consumer
Research shows that
two-thirds of Americans
report having greater trust
in those companies aligned
with a social issue.
Protecting and providing a
better future for America's
children remains the
public's top priority.
1
Another study examining 188 U.S. companies found “a strong connection between volunteer programs and company return on assets and investments.”2 For companies, this means investing in corporate volunteer programs will build a better business and create a healthier community. By partnering with Big Brothers Big Sisters, you take that step of investment.
“Corporate volunteer programs respond to a society in need of increasing services, to businesses in need of increasingly competent and committed employees, and to individuals in need of opportunities for growth and interaction.”* By being our partner, your company improves, your employees benefit, and our community thrives. Of course, Big Brothers Big Sisters concluded this almost a decade ago when we researched the effect of corporate mentoring programs on our bottom line: our kids. And we pioneered our corporate volunteer mentoring program to attain such success. You and your business can become a part, too. The return on your investment will be far-reaching.
A study of 2500 corporate executives found:
-
More than 70% agreed corporate volunteer programs increased employee productivity
-
More than 80% agreed these programs improved employee retention
-
More than 80% agreed these programs improved morale
-
More than 90% agreed these programs build teamwork skills*
1
Cone/Roper
Cause Related Trends Report,
1999
2
Corporate Volunteer
Programs: Benefits to
Business, The Conference
Board and Points of Light
Foundation, 1993
But not only is it about you...
